MediaNet Blog

Echelon Fitness Launches Fully-Licensed Music Offering for Fitness Classes via MediaNet’s Enterprise Platform

Posted by MediaNet Public Relations | November 23, 2020 7:15 am | No Comments

Echelon Fitness, the company redefining home fitness, has launched a fully-licensed music offering with MediaNet, the world’s most advanced music distribution and rights management platform. MediaNet will provide Echelon a single point of service for music catalog and rights management using the expansive MediaNet Enterprise platform.

Echelon Fitness Connect exercise bike
Echelon will now license and deliver music directly to users for its wide range of live and on-demand fitness classes in the United States, with MediaNet providing all catalog and rights management services.

Echelon has experienced tremendous growth since 2019, expanding nearly 600% through their combination of cutting-edge technology, approachable fitness routines, and wide-ranging home fitness products. 

Echelon Fitness’ suite of connected fitness products, including a rower, indoor bikes, touch-screen fitness mirrors, and commercial products, are revolutionizing the way people get fit. Music is a key driver of user motivation and workout efficiency, and Echelon’s relationship with MediaNet unlocks fully-licensed tracks from the top labels and publishers to propel users during a workout.

“MediaNet is passionate about the fitness space, and Echelon is a market leader in connected fitness experiences,” said MediaNet Vice President of Operations, Jeff Wallace. “By transitioning its music functionalities to MediaNet’s Enterprise platform, Echelon is unlocking the potential for expanded music content implementations and gaining world-class rights management capabilities. We expect this relationship to be great for Echelon users and great for the musicians, songwriters, and performers who provide the music on their platform.”

MediaNet, the only digital music platform that provides music content and rights management under one roof, will provide licensing, catalog, and rights management services for Echelon through its powerfully customizable MediaNet Enterprise product integration, which allows music applications to access a rich catalog of over 85 million new and classic tracks of all genres.

Through MediaNet’s Enterprise platform, Echelon Fitness can provide a richer user experience around music, exercise enhanced licensing control, and leverage the best core metadata in the music business for accurate, timely royalty payments.

“Music is such a massive part of our member experience and having the ability to quickly and easily curate custom playlists for our over 1200 live classes per week is critical to our success story,” said Echelon CTO, John Santo. “That’s why we decided to work with with MediaNet. Among other things, MediaNet’s single point of service and intelligent identification tools keep us moving in the right direction – and with confidence.”

To learn more about Echelon Fitness or to purchase one of their industry-leading connected fitness products, visit

MediaNet Announces Music Catalog Partnership with ACX Music for “UFC Ultimate Sound”

Posted by MediaNet Public Relations | November 10, 2020 9:55 am | No Comments

The company is providing the streaming music catalog, and associated catalog services, for ACX Music’s UFC-branded streaming service.

MediaNet, the world’s most advanced music distribution and rights management platform, has launched a partnership with ACX Music, the beat behind brands, to provide music catalog services and licensing support for UFC Ultimate Sound, a new music and media streaming app designed specifically for UFC fans around the world.

UFC Ultimate Sound is the first-ever music and media streaming application which focuses on mixes inspired by UFC athletes and influencers. Users can discover UFC athlete playlists and experience how they use music to take their training to the next level. Fans can even follow their favorite UFC athlete or personality and enjoy their individual musical tastes.

MediaNet will provide these catalog-related services to ACX Music through its turn-key MN Open product, which allows music applications to access a rich catalog of over 50 million new and classic tracks for internet radio and downloads applications.

“MediaNet is excited to partner with ACX Music and UFC for Ultimate Sound,” said MediaNet Vice President of Operations, Jeff Wallace. “The strength of UFC’s brand and its global position in media make Ultimate Sound the perfect destination for music users of all kinds. The unique musical content, mixes, playlists, and features on the platform demonstrate the vision of ACX and UFC to create a new kind of music experience. We are thrilled they have chosen MN Open for their core music catalog needs.”

MediaNet’s MN Open webcasting product integration accelerates time to market while maintaining cost efficiency for internet radio services like Ultimate Sound. Featuring a large catalog, rapid content fulfillment, normalized metadata, DMCA compliance API, and SoundExchange-ready reporting, MN Open provides partners like ACX Music the most robust non-interactive streaming back-end system available in the market today.

“It’s all about bridging a gap between fans and their favorite sport. With UFC Ultimate Sound, we can finally connect fans, athletes and personalities on a new level. Music brings people together and we’ve given them a place to meet. Every mix is inspired by UFC and curated by music professionals. Working closely together with UFC, we feel UFC Ultimate Sound is the first step in a new direction for both the music industry and professional sports,” said Svein Sorgard, ACX Music CEO.

UFC is the world’s premier mixed martial arts (MMA) organization and the largest Pay-Per-View event provider in the world. UFC Ultimate Sound brings this world-class sports brand directly to the music industry and fans of music.

“UFC is always at the forefront when it comes to fan engagement,” UFC Senior Vice President of Consumer Products Tracey Bleczinski said. “We are proud to be the first brand in the world to offer fans the opportunity to connect with UFC and its athletes in a way never seen before. Music is an important part of our DNA, and we’re excited about the potential of this streaming service.”

UFC Ultimate Sound is available today in the App Store and Google Play in the United States. To access images & logos, visit

MediaNet Announces Deal with Coda Music to Provide Music Catalog and Backend Services

Posted by MediaNet Public Relations | October 29, 2020 11:05 am | No Comments

Coda Music uses MediaNet’s MN Open product integration for all music catalog and catalog services in their social radio application.

MediaNet, the world’s most advanced music distribution and rights management platform, has launched an integration with Coda Music, a social music experience that helps users discover great music together, to provide music catalog services and licensing support.

Coda Music is a new streaming service, available now, that contains thousands of micro-communities of like-minded music fans. The app provides users deep customization of their radio feeds, and helps them to get matched with other users to share and discuss their activity and listen to stations together. Coda’s TikTok presence has attracted major influencer users like @mmmjoemele and @derkslurp. 

Coda Music offers users a free ad-based account option along with a paid account free of ads. The application is particularly popular with young users, and provides them a music-based community to discover new artists, make radio stations, and share their musical interests.

“Coda Music is offering users a dynamic music platform to share music and enjoy it together,” said MediaNet Vice President of Operations, Jeff Wallace. “By leveraging the power of the community, Coda Music has created a music service that connects users and gives them a place to share music with each other while growing their musical interests.”

MediaNet’s MN Open product accelerates time to market while maintaining cost efficiency for digital music services. Featuring label approval facilitation, rapid content delivery and fulfilment, a DMCA compliance API, and SoundExchange-ready reporting, MN Open provides music services with the most robust non-interactive streaming backend and support available in market today.

MediaNet will provide catalog services for Coda Music through its turnkey MN Open product integration, which allows music applications to access a rich catalog of over 50 million new and classic tracks for non-interactive, DMCA compliant services.

“MediaNet has been a great partner, helping us scale our new service to 40,000+ MAU in a short time by simplifying our licensing and integration process with the content holders,” said Coda Music CEO, Randall Fusee.

Coda Music is available today on the App Store and Google Play.

MediaNet Announces Partnership with Vybn to Provide Music Catalog and Backend Services

Posted by MediaNet Public Relations | October 12, 2020 9:16 am | No Comments

MediaNet, the world’s most advanced music distribution and rights management platform, has signed a deal with Vybn, a user-focused music service that enables users to create their own personalized experiences, to provide music catalog services and licensing support.

Vybn is a new streaming service for music lovers that allows users to create their own personalized radio stations with unparalleled levels of control, and broadcast those stations to other users who share their musical interests. Users can gather a following, record and send messages to their audience, interact live with listeners, and follow featured celebrity radio stations.

Vybn offers users both a free ad-based account option, along with a paid account free of ads. Users can sample Vybn’s unique selection of radio stations without registering for an account, while still listening along to thousands of popular radio stations from Vybn and Vybn users. Thousands of users can join up to listen to and discuss the stations and music that matter to them.

“Vybn is an exciting new way for music lovers to create, share, and enjoy music playlists,” said MediaNet Vice President of Operations, Jeff Wallace. “By offering the ability to broadcast stations to friends, family, and the larger music community, Vybn is bringing a unique listening experience empowering users with the opportunity to become DJs and develop a fan base, built on the strength and flexibility of MediaNet services.”

MediaNet will provide catalog services for Vybn through its turnkey MN Open product integration, which allows music applications to access a rich catalog of over 50 million new and classic tracks for non-interactive, DMCA compliant services. MediaNet’s MN Open product accelerates time to market while maintaining cost efficiency for digital music services.

Featuring label approval facilitation, rapid content delivery and fulfilment, a DMCA compliance API, and SoundExchange-ready reporting, MN Open provides music services with the most robust non-interactive streaming backend and support available in market today.

“Leveraging MediaNet’s vast music catalog and robust API, Vybn is able to offer a world class music radio service,” said Michael Rowton, owner and CEO of Vybn. “MediaNet’s wide range of services enables us to scale growth and build new features for our user base.”

Vybn is available today on the Google Play Store.

4 Reasons to Use MediaNet for Developing Your Digital Music Product

Posted by Glen Sears | December 12, 2017 3:58 pm | No Comments

(Additional contribution by Dan Charlson)

Many people ask us, “Why should I use MediaNet? Building a digital music product can’t be that difficult or expensive.” After 15 years in the digital music industry, there’s one thing we know for sure—building a digital music product alone is that difficult and expensive.

Music licensing is deeply complex. Multi-format file distribution requires massive server resources. Most importantly, paying royalties accurately to the law requires a content library that intelligently tracks ownership information for labels and publishers. Only MediaNet has a library like that, available through our MN Open API or Enterprise solutions.

There are four major areas MediaNet offers product teams and developers the tools they need:

  1. Catalog and Label Relationships (Majors, Indies, Aggregators)
  2. Content Fulfillment and Delivery (API, Download/Streaming Servers, CDN)
  3. Rights & Royalty Reporting and Administration (Labels, Publishers, PROs)
  4. Data Access & Management (XML Feeds, Metadata, Trending, Analytics)

Complications in digital music arise when data must be sent between providers for different services. Some companies offer APIs for catalog and metadata, others can administer royalty payments. MediaNet is the company can do it all under one roof, with full transparency at a time when the music industry is turning against the black box.

Sign up for MN Open Now!

Beyond accountability and convenience, the MediaNet Platform is dependable and up-to-date, with rock-solid servers. MediaNet has powered the world’s best-loved music apps. Diverse services like Beats Music, MOG, Google Play, Songza, Yahoo! Music, AOL Music, MTV Urge,, and so many more. Those services have enjoyed deployment in nine territories—US, Canada, UK, France, Germany, Ireland, India, Australia, and South Africa.

In short, startups and enterprise clients use MediaNet because we:

  • Manage the most complicated digital music installations in the world. If it’s complicated, we get the call.
  • Are pure B2B; we have no consumer-facing product.
  • Are the only company with the tools to ensure all rights holders are paid for every play.
  • Are prepared for the scale of any start-up’s growth; if you go viral, our system won’t even hiccup.

Think of your music service like an iceberg. The visible parts of your service are your focus: user interface, client applications, marketing, ecommerce, and customer support. Everything else? MediaNet does the invisible work, operating out of sight to power your service. We’ve built the tools, systems, and processes to power these services simultaneously, at scale and with maximum availability.

Our music catalog is always growing. MediaNet processes 200,000 new tracks, and 1-2 million updates to our library, per week. We add an average of 5M tracks every year to our catalog. We manage over 2 petabytes of physical storage for these files in 11 formats. Despite the availability of scalable cloud storage, our methodology is more stable and costs less over the long term than using a cloud service.

Contact us about an Enterprise solution!

Growth at this level requires a dizzying amount of data management. Content deliveries (assets, art, XML feeds addressing metadata, rights, and pricing) in multiple formats being delivered from 1000’s of sources that cover over 50 territories and currencies—all while maintaining proper ownership chains for every track so rights owners can be paid.

Additionally, we work with global Content Distribution Network (CDN) partners to deliver an optimal streaming experience to end users everywhere. Akamai, Level3, Verizon-EdgeCast, and Limelight CDN technology ensure that our massive library of groomed content is delivered at better speeds and lower cost than individual services can achieve. We pass 100% of those savings onto our partners (that’s you).

MediaNet is a unique company. We’re the only B2B digital music platform on the planet with a digital content library that intelligently understands the entire ownership structure of each track. We process data at levels only search giants like Google and Facebook can. We have one foot in technology, and the other foot in the music industry.

MediaNet offers the only available digital music platform that can license, distribute, report, and pay under one roof. Call or email us to find out exactly what we can do for you.

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Get started right away with the most powerful B2B digital music platform on the planet.

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Why XML (and XML Accuracy) Is Critical for Digital Music

Posted by Glen Sears | November 4, 2017 1:12 pm | No Comments

(Additional contribution by Dan Charlson & Amy Vandergon)

XML b2b digital music

Structuring data so it can be easily interpreted and transported is critical for modern digital music infrastructures. The most common structured data solutions are called Markup Languages, which take an exceptionally simple approach to structure.

Markup languages simply mark sections of a document (hence “markup”) with a descriptive label called a “tag.” These tags are then used by other software to properly display or ingest that data.

Markup languages typically consist of regular words rather than code syntax and symbols. This makes them more user-friendly, often possible to interpret by eye alone. The two most popular markup languages are HTML and XML. XML is also known by its long-form name: eXtensible Markup Language.

What is XML?

Markup languages don’t actually perform operations. Their job is to describe and organize data for software that understands those descriptions, and can execute the data. HTML is made up of tags (<head>, <body>, <div>, <p>, etc) that were agreed upon when the language was built. Every HTML developer must use only these tags to categorize data, or the software built to interpret and display the data (web browsers) will not render the elements correctly.

XML differs in that it allows a developer to create any tag they like. This is why it is known as extensible. XML developers are not limited to a predefined set of tags to describe elements of data. Data can be organized with any tag imaginable. While XML resembles HTML, its data structuring potential is far greater. In a sense, XML is a framework that allows you to create your own language for describing and transporting data.

Computer systems often contain data in incompatible formats. To move data between these systems, large amounts must be converted and incompatible data is often lost. Industries, organizations, and developer communities agree on XML specifications or standards for this reason. This makes the creation of compatible software programs easy, regardless of how they’re built or where they’re situated.

XML is a common choice for exporting structured data and for sharing data between programs or companies.

How does XML service digital music?

Let’s say Company A wants to send Company B information about a new music album. If they were using email, Company A would simply write the information down in an easy-to-understand human format. Company B could then take that information and enter it properly into their system.

Title – Album Title
Artist – Album Artist
Track 1 – Track Name
Track 2 – Track Name
Track 3 – 

But—what if Company A wanted to send the information from their system directly into Company B’s system? Since the systems are almost certainly not compatible, there must be an intermediary step where the data is re-written in a common language. This is where XML comes in. The two companies agree on a set of XML tags and their hierarchy (referred to as a “schema”), then map those values to their own systems. It may look something like this:

<title>Album Title</title>
<artist>Album Artist</artist>
Track Name</name>
Track Name</name>


While to a human the data looks virtually identical, digital systems can process data written in a common tongue much more easily. XML allows digital music services to transmit and synchronize massive amounts of content information between incompatible systems easily and accurately.

How does MediaNet use XML?

As shown above, XML is a critical part of digital music data delivery to MediaNet. Without XML feeds, content data being added to or updated in our library would require large databases or spreadsheets. Each addition (or batch of additions) would require a human to package it and send it to us, where another human would then integrate it into our system.

Thanks to XML, this is not necessary. Every time a new piece of data needs to be added to the MediaNet catalog by our Content Partners, it is simply added to the feed and picked up by our system.

MediaNet maintains its own sophisticated XML content ingestion schema. It consists of over 30 top-level elements, expanded into 100s of metadata sub-values indicating data points such as rights, territory, currency, and usage for every track, album, artist, and composer. All told, a typical album can consist of more than 3,000 lines of XML markup—information that ensures data is ingested into our systems accurately and completely.

What challenges does XML pose?

While the beauty of XML is its dead-simple nature, that doesn’t mean there aren’t challenges in using it. Beyond the inherent possibility of coding errors, the most common XML challenge is also one of its most useful features: automation.

Using XML with custom software platforms means the schema must be agreed upon at both ends of the feed. Both tags and the acceptable values inside these tags are built into the automated software that receives them. This automation can easily be tripped up if the XML schema or acceptable values are improperly entered.

Most systems require XML information to be two things:

  • Well-formed – meaning that it adheres to the XML spec itself
  • Valid – that it properly follows the schema

Errors in either of these categories can cause XML data transfers to stutter or fail entirely.

How does MediaNet help solve those challenges?

Such automation and data input errors can, but don’t have to, halt or destroy XML data transport. MediaNet uses a 3-part system to resolve feed errors, enhance data, and keep transports running smoothly:

  1. Erroneous data is identified and filtered from the feed into a separate error queue, leaving the rest of the feed free to ingest into our system.
  2. Our Content Operations Team prioritizes and manages our error queue daily to avoid long-stay metadata errors, and resolves many in the process.
  3. Our Rights Management Team manually uncovers and verifies additional information and data to ensure rich, accurate entries.

While our systems are automated by using the most effective language for collaborative data exchange, ensuring the highest possible quality of data still requires a human touch.

MediaNet’s data is the cleanest, most accurate data in the music industry because our database is built on an unbeatable combination of enterprise technology and human intuition. We are almost always able to resolve XML feed errors without any need for Content Partner involvement.

XML is the humble technology that drives many of the most successful digital music technologies. Digital music infrastructure costs would rise dramatically without it. The degree of difficulty for integrating systems would increase.

Most importantly, the extensibility of digital music systems to flex and change with need would disappear.

SoundCloud Rescued and Installs New CEO, TIDAL Names New CEO Too, Amazon Eyes U.S. Ticketing

Posted by Glen Sears | August 14, 2017 9:22 am | No Comments

SoundCloud Accepts $170 Million Rescue, Taps New CEO to Replace Alex Ljung. The Raine Group, a boutique merchant bank, joined with the Singapore-based investment company Temasek, in leading a $169.5 million investment round that infuses SoundCloud with much-needed cash, and former Vimeo CEO Kerry Trainor succeeds founder Alex Ljung as chief executive.

3 Things Soundcloud Should Do To Stay Afloat. The Next Web suggest that “beyond just reshuffling upper management, there are a few things the company can do to stay alive, now that it’s starting a new chapter with a leaner team.”

TIDAL Names 4th CEO In 2.5 Years, Former Kobalt, Sony Exec Richard Sanders. Sanders joins as Kanye West threatens a major lawsuit, but buoyed by a $200 million investment from Sprint, which acquired a 33% stake of TIDAL in January.

Amazon Is Eyeing U.S. Ticketing Business. According to Reuters, Amazon sees the U.S. ticketing market as a “ripe” field for business development by the e-commerce giant, driven by consumer dislike of ticket fees and venue owners and sports leagues who want alternatives for ticket distributors.

SoundCloud Speculation Continues, Apple Courting Indian Music Company, Sony Music Has Huge Q1

Posted by Glen Sears | August 7, 2017 9:19 am | No Comments

Soundcloud Universal Music Group MediaNet
Could A Major Label Have Rescued Soundcloud? According to MBW, “SoundCloud’s first-on-the-ground relationship with millions of musicians could be of immense strategic A&R value to any large rights-holder interested in being first to frontline signings.”

Spotify Is Set To End 2017 With 70M Subscribers And $5B In Revenue. Spotify’s growth rate looks healthy, according to Music Business Worldwide’s deep dive into their numbers, but they still believe “doubts remain over the long-term viability of Spotify’s current model.”

Apple In Talks Over $1B Buyout Of Major Music & Movie Company In India. Eros is the largest movie producer in India, with the music recordings associated with these movies housed under subsidiary Eros Music.

Facebook Is Hiring For A Music Publishing Head In Europe. Facebook’s ad for the EMEA publishing role notes that the successful candidate will also “collaborate with our product and media partnerships teams to ensure a coordinated and best-in-class licensing structure.”

Sony Music Revenue, Operating Income Up Double Digits In First Quarter. Streaming and physical sales rise, digital downloads fall and Harry Styles’ debut album leads the way in the company’s fiscal Q1 report.

Judge Rules KickassTorrents Founder Artem Vaulin Properly Charged. Vaulin is currently in a jail cell in Poland after the 31-year-old was charged last year by U.S. authorities with running one of the world’s most popular places to illegally obtain movies, television shows, songs and video games.

SoundCloud May Have New Equity Deals, YouTube Red Merging with Google Play, SESAC Strikes U.S. Radio Deal

Posted by Glen Sears | July 31, 2017 9:25 am | No Comments


SoundCloud Nears Deal To Sell Majority Stake To Private Equity Firms. A pair of private equity firms are reportedly close to each taking a separate stake in the unprofitable music streamer that would collectively mean the acquisition of a majority of the company.

YouTube Red And Google Play Music To Merge, Says Lyor Cohen. Cohen didn’t talk timescale or details, but Google has issued its own statement to The Verge confirming that the plans are afoot, following its decision to combine the two services’ teams in February this year.

SESAC Strikes Landmark US Radio Deal. The private US-based licensing organization has reached a new deal with the Radio Music License Committee, which the PRO claims will result in substantially larger rates for its clients that ASCAP’s equivalent agreement.

Pandora Shuts Down In Australia And New Zealand After 5 Years. “We’re honored to have connected so many listeners with the music they love these past few years. Thank you for your loyalty and the opportunity to serve you.”

Facebook Takes Another Big Step Towards The Music Biz With Source3 Buyout. The move is being looked on in many quarters as evidence that Facebook wants to shore up the ability of its Rights Manager platform in order to catch copyright infringing videos on its platform.

ASCAP, BMI Are Building A Joint Song Database. The database, which will be publicly available initially via ASCAP’s and BMI’s websites, will feature aggregated information from both repertories.

ASCAP-BMI Song Database Plan Rollout Questioned. Some industry executives said the nearly two-year-long effort to create a single database is a step in the right direction, but others are disappointed that it omits key data and for now excludes SESAC and Global Music Rights.

PBS CEO Warns Federal Cuts Will Mean ‘A Number’ of Stations Will Shut Down. Many of those stations are in rural and underserved areas, she said, with residents who either don’t have access to cable or satellite or can’t afford it and who rely on over-the-air broadcasting.

Spotify and Sony Reach Deal, Amazon Music Grows, Facebook Reveals Music Plans

Posted by Glen Sears | July 17, 2017 10:04 am | No Comments

Spotify Sony Deal Confirmed. The terms include windowing, which would allow the label group to keep some tracks and albums from the music streamer’s free tier for up to two weeks.

German Music Publishers Say It’s ‘High Time’ the EU Acted on YouTube. “These online platforms are still not giving creative people reasonable and fair remuneration. This is a grave injustice and cannot be tolerated any longer.”

Judge Voids Prince $31 Million Universal Music Deal. The request was filed by UMG after the company learned that many of the tracks it had paid for were still under contract with Warner Music Group.

Amazon Is Now The 3rd Biggest Music Subscription Service. Mark Mulligan of MiDIA Research states, “Amazon can now discard its dark horse guise and be revealed for what it is: one of the top streaming music players.

Facebook Reveals Plans To Negotiate With Existing Digital Music Platforms. “This role will lead Facebook’s strategy and negotiations with digital music services, as well as collaborate with our product, media partnerships and platform partnerships teams to ensure a coordinated and best-in-class approach.”

Warner Music Group Acquires Songkick Concert Discovery App. The surprise deal, which appears motivated by the startups protracted legal battle with Ticketmaster, includes Songkick’s concert discovery app and web site, but not its ticketing business.

SoundCloud Responds Reports Of Impending Insolvency. Soundcloud CEO Alex Ljung responded to a TechCrunch report claiming the company would be insolvent in 50 days, saying “There are a number of inaccuracies within the TechCrunch article.”

Lyor Cohen Details YouTube’s Future Product Plans. YouTube’s Global Head of Music Lyor Cohen sat down with the board of directors of A2IM recently and detailed the video channel’s priorities and product plans for 2017.

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Recent posts

Echelon Fitness Launches Fully-Licensed Music Offering for Fitness Classes via MediaNet’s Enterprise Platform
November 23, 2020
MediaNet Announces Music Catalog Partnership with ACX Music for “UFC Ultimate Sound”
November 10, 2020
MediaNet Announces Deal with Coda Music to Provide Music Catalog and Backend Services
October 29, 2020



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