MediaNet, the world’s most advanced music distribution and rights management platform, has launched a partnership with ACX Music, the beat behind brands, to provide music catalog services and licensing support for UFC Ultimate Sound, a new music and media streaming app designed specifically for UFC fans around the world.
UFC Ultimate Sound is the first-ever music and media streaming application which focuses on mixes inspired by UFC athletes and influencers. Users can discover UFC athlete playlists and experience how they use music to take their training to the next level. Fans can even follow their favorite UFC athlete or personality and enjoy their individual musical tastes.
MediaNet will provide these catalog-related services to ACX Music through its turn-key MN Open product, which allows music applications to access a rich catalog of over 50 million new and classic tracks for internet radio and downloads applications.
“MediaNet is excited to partner with ACX Music and UFC for Ultimate Sound,” said MediaNet Vice President of Operations, Jeff Wallace. “The strength of UFC’s brand and its global position in media make Ultimate Sound the perfect destination for music users of all kinds. The unique musical content, mixes, playlists, and features on the platform demonstrate the vision of ACX and UFC to create a new kind of music experience. We are thrilled they have chosen MN Open for their core music catalog needs.”
MediaNet’s MN Open webcasting product integration accelerates time to market while maintaining cost efficiency for internet radio services like Ultimate Sound. Featuring a large catalog, rapid content fulfillment, normalized metadata, DMCA compliance API, and SoundExchange-ready reporting, MN Open provides partners like ACX Music the most robust non-interactive streaming back-end system available in the market today.
“It’s all about bridging a gap between fans and their favorite sport. With UFC Ultimate Sound, we can finally connect fans, athletes and personalities on a new level. Music brings people together and we’ve given them a place to meet. Every mix is inspired by UFC and curated by music professionals. Working closely together with UFC, we feel UFC Ultimate Sound is the first step in a new direction for both the music industry and professional sports,” said Svein Sorgard, ACX Music CEO.
UFC is the world’s premier mixed martial arts (MMA) organization and the largest Pay-Per-View event provider in the world. UFC Ultimate Sound brings this world-class sports brand directly to the music industry and fans of music.
“UFC is always at the forefront when it comes to fan engagement,” UFC Senior Vice President of Consumer Products Tracey Bleczinski said. “We are proud to be the first brand in the world to offer fans the opportunity to connect with UFC and its athletes in a way never seen before. Music is an important part of our DNA, and we’re excited about the potential of this streaming service.”