MIDiA Research Predictions 2017: The Year Of The Platform
Story of the Week
“2016 was the year that video ate the world. 2017 will be the year of the platform, the year in which the tech majors will fight for pre-eminence in the digital economy, competing for consumer attention through formatting and distribution wars. Companies that are already using mobile Operating Systems to achieve global reach will take the next step, creating Mobile Life Ecosystems that both break out of the app silo walls and straddle them.
Facebook, Amazon, Tencent, Microsoft, Apple and Google/Alphabet will be the main players. 2015 was about parking tanks on each other’s front lawns, in 2016 shots were fired, 2017 will be all-out war. Artificial Intelligence (AI) and voice assistance will be key battlegrounds and indeed will form the glue of Mobile Life Ecosystems.”
Top Music News
APRA Boosts U.S. Presence, Unveils Simplified Licensing System. The joint-venture development, announced Thursday (Dec. 15), follows the introduction of OneMusic NZ three years ago, a project which was “warmly welcomed” by licensees, APRA and PPCA note in a joint statement.
iHeartMedia Chooses to Pay Its Lenders Over Itself as Debt Continues. On Friday, $250 million “legacy notes” came calling, $57.1 million of which iHeart owes to its own subsidiary, Clear Channel Holdings, Inc—but, in an SEC filing, the company says it will only be paying outside creditors the $192.9 million it owes them.
President Obama Signs “Better Online Ticket Sales (BOTS) Act of 2016.” The U.S. Congress has passed and President Obama has signed a bill that outlaws all ticket bots, computer programs that enable ticket brokers to bulk purchase concert and event tickets, raising average ticket costs for millions of fans.
FCC Boss Tom Wheeler Resigns. With a Trump presidency looming, and the dismantling of net neutrality a seeming inevitability, Tom Wheeler, the boss of the FCC and long time defender of net neutrality, recently announced his resignation.
Spotify’s Acquisition Of SoundCloud Looks Like It’s Off. A source told TechCrunch that the company ultimately walked away because it feared that an acquisition could negatively impact its IPO preparation.
New SoundCloud Deal Protects DJ Mixes — But Not All of Them. “As a creator driven platform, we respect all creators, and therefore we respect the rights of all creators who request to have their content removed,” a new blog post on the Soundcloud site clarifies earlier remarks by Soundcloud Co-Founder Eric Wahlforss.
Snapchat Users Can Shazam Songs Without Leaving the Messaging App. Holding down anywhere on the camera screen within Snapchat will prompt Shazam to identify music playing nearby, launching a pop-up box that will allow users to retrieve more info, including lyrics, preview the audio, play a Vevo clip, or share.
Our best wishes for a great week! – MediaNet