YouTube Reports $1 Billion Paid to Recording Industry Through Advertising This Year
Story of the Week
After a year of sustained and withering criticism from the recorded music industry — and one day after Lyor Cohen began as its global head of music — YouTube has announced a topline stat intended as a strong defense of its business model and its contributions to the global recording industry.
In a blog post this morning YouTube’s Chief Business Officer Robert Kyncl writes that “in the last 12 months, YouTube has paid out over $1 billion to the music industry from advertising alone.” (Google itself reported ad revenue of $19.8 billion in the third quarter.) In a study released earlier this year, Statista found that 63 percent of Americans had listened to music on the platform at some point.
Top Music News
IFPI Hits Back At YouTube Over $1bn Payouts Claim. “Google has today issued more unexplained numbers on what it claims YouTube pays the music industry. The announcement gives little reason to celebrate, however…YouTube is generating revenues of just over $1 per user for the entire year. This pales in comparison to the revenue generated by other services…For example, in 2015 Spotify alone paid record labels some $2 billion, equivalent to an estimated $18 per user.”
YouTube Strikes Settlement Deal Over Unpaid Royalties with NMPA. The dollar amount of the settlement were not disclosed — a press release on the news says “millions of dollars in previously unclaimed music royalties” — music publisher sources had previously speculated to Billboard that it could land in the same range as the $30 million payout by Spotify.
Sony Eyes Unification Of Record, Publishing Arms. Sony Corp. is considering a major reorganization, and the recorded music division Sony Music Group and music publisher Sony/ATV possibly would unite in a division separate from film and gaming.
Global Music Publishing Royalties By The Numbers. Glenn Peoples comments on the International Confederation of Societies of Authors and Composers recently-issued report which has shed some light on the world of music publishing, with free on-demand services once again being targeted.
Apple Music Reaches 20M Subscribers, Adding 1M A Month. Apple is enjoying the fruits of this growth too: the company recently said its music revenue was up 22% in the third quarter thanks to Apple Music, with services a bright spot for the company amid declining hardware sales.
Pandora Reveals Its Spotify Competitor, Pandora Premium. After a just under a year of re-engineering Rdio, the well-liked streaming service it purchased last December for $75 million, and the launch of a mid-tier subscription service in September, Pandora has pulled the curtain off of its all-you-can-eat streaming service, called Pandora Premium, expected to be released in the first quarter of next year.
Australian Creators Launch Campaign Against Proposed Copyright Reform. “At a time when copyright is working in practice as it should, and just when the culturally-rich and economically vital business of music is getting back on its feet, it’s difficult to fathom why measures such as those relating to safe harbour expansion or so-called ‘fair use’ should be contemplated by government”.
Our best wishes for a great week! – MediaNet